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33 Tequilas



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Pocket-Sized, Yet Powerful

33 Tequilas is a tequila journal that provides an easy way to quickly record tequila tasting notes in a small, convenient notebook format. It's thinner than an iPhone and easily fits in a back pocket.

It's the perfect gift for tequila nerds, agave lovers, spirit dorks and tequileros.

While the book's title is en español, this book is designed for English-language use. It pairs exceptionally well with my mezcal journal.

What's a "caballito?"

Directly translated from Spanish, a caballito is a "little horse." One legend goes that the workers who tended the agave in Tequila weren't supposed to drink while in the fields, but a clever worker circumvented the rule by carrying two liquid-filled vessels on his saddle.* One filled with water, and the other filled with tequila, "for my horse." As this amazing tale spread, it became common to ask for the last drink of the night, "One for my caballito!"

Una Reunión Fantastica

I had so much fun working and learning with Tess Rose Lampert on 33 Mezcals, I asked her to collaborate with me again on a tequila-specific journal.** Happily for you, she said "yes!"

Designed for Speed

It’s tough to hold a notepad in one hand, a pencil in the other, and have another hand left for your caballito. Taking notes with 33 Tequilas is as simple as checking a few boxes and entering a few basic facts.

Tequila Flavor Wheel

The flavor wheel in 33 Tequilas can be used to quickly recall a tequila's unique flavor long after consumption. For low values of the flavor, fill in dots near the wheel’s center. A reposado tequila, made from estate-grown agaves in Amatitán, and matured in used whiskey barrels, was used for this tasting.

Secret Ingredient

A teeny, tiny amount of real tequila is added to the ink in each new edition, which is cryptically noted on the back.


33 Tequilas is made with 100% recycled papers sourced in the Pacific Northwest. Interior pages are 100% post-consumer recycled content and covers are 85% post-consumer recycled content and 15% recycled content. The booklets are printed using US-grown soy-based inks in sunny Portland, Oregon. A teeny, tiny amount of tequila is added to the ink in each edition, cryptically noted on the back.

Printed with soy inks on recycled paper in Portland, Oregon

* According to legend, these vessels were hollow goat horns, which is the traditional drinking vessel for tequila, and the design inspiration for today's elongated tequila glass, now called a "caballito."

** Tequila is a kind of mezcal, one made only from blue agave, and only in five particular Mexican states. Mezcal is a broader category of spirit, which can be made from many different agave species, in nine particular states. There is some overlap.

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33 Tequilas

33 Tequilas