Most drink aficionados know bourbon is cool. "It has a special place in American culture,” according to Tom Bulleit, founder and master distiller of Bulleit Bourbon. "It was the drink of choice for guys like Frank Sinatra and as that vintage vibe has returned to modern culture, so have the delicious rye cocktails that came with it.”
Bourbon originally came from Kentucky, but it does not have to be made there to be authentic. The alcohol is a mix of aged fermented water (preferably limestone-filtered), at least 51% corn mash, and any other ratio of wheat, rye, and barley. Then it’s added to fire-kissed white oak barrels and stored for a few years giving it a distinctive copper colour and taste. The results are delicious smoky, sweet, spicy, and/or slightly fruity variations, depending on the brand. There are even some styles saturated with honey, cinnamon, cherry, and apple flavours, among many others.
Bourbon is a passion for many and requires slightly more mature palate. Start with flavoured brands if you like, or drink your bourbon on the rocks or with a mixture of coke or ginger ale to take off some of the bite. Just like with coffee or wine or even craft beer, you’ll grow to love it even though you might not be able to appreciate it at first.
Above except from You Should Be Drinking Bourbon, and Here's Why by Dario DiBattista.